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Baby in a soft knit sleep sack resting on a cream blanket, NIINY nursery essentials
NIINY • 0–24 Months

Made for your baby’s softest beginnings.

Thoughtfully designed essentials for the first 24 months — gentle fabrics, considered details, and premium quality you can trust from day one.

Shop Essentials Shop by Age
Designed with love, for little ones everywhere
0–24 Months, made with care
for a kinder
tomorrow ♡
Little Moments
Brighter Days ♡

Everything baby, by NIINY

One brand. Every essential for 0–24 months.

New Arrivals New Arrivals Bodysuits Bodysuits Sleepsuits Sleepsuits Feeding Feeding Diapering Diapering Strollers Strollers Car Seats Car Seats Cribs & Cots Cribs & Cots First Toys First Toys Bath & Care Bath & Care Diaper Bags Diaper Bags High Chairs High Chairs

Sweet dreams start here

Calm, practical bedtime essentials for little sleepers.

BassinetsSleep NestsCot SheetsBlanketsCribsMattresses
NIINY CloudNest Bedside Bassinet
NIINY SLEEP
NIINY CloudNest Bedside Bassinet
NIINY DreamSoft Baby Nest
NIINY SLEEP
NIINY DreamSoft Baby Nest
NIINY CottonCloud Fitted Sheet
NIINY SLEEP
NIINY CottonCloud Fitted Sheet
NIINY Snuggle Knit Baby Blanket
NIINY SLEEP
NIINY Snuggle Knit Baby Blanket

Ready for every little journey.

Strollers, car seats and carriers built for life on the move.

StrollersInfant Car SeatsBaby CarriersTravel CotsTravel Accessories
NIINY MiniGo Stroller
NIINY MOVE
NIINY MiniGo Stroller
NIINY SafeRide Infant Seat
NIINY MOVE
NIINY SafeRide Infant Seat
NIINY Hug Baby Carrier
NIINY MOVE
NIINY Hug Baby Carrier
NIINY TravelNest
NIINY MOVE
NIINY TravelNest

Small routines. Better days.

Soft, warm feeding essentials for every stage.

Feeding BottlesTeatsBreastfeeding & CareSterilisersWarmersFeeding Accessories
NIINY FirstSip Feeding Set
NIINY FEED
NIINY FirstSip Feeding Set
NIINY PureFlow Teats
NIINY FEED
NIINY PureFlow Teats
NIINY GentleWarm Bottle Warmer
NIINY FEED
NIINY GentleWarm Bottle Warmer
NIINY CleanCycle Steriliser
NIINY FEED
NIINY CleanCycle Steriliser

Build their first little room.

A calm, coordinated nursery from crib to keepsake.

Cribs & CotsBassinetsMattressesBeddingBlanketsNursery Storage
NIINY LullaCrib Convertible Cot
NIINY NURSERY
NIINY LullaCrib Convertible Cot
NIINY CloudNest Bedside Bassinet
NIINY NURSERY
NIINY CloudNest Bedside Bassinet
NIINY SoftRest Mattress
NIINY NURSERY
NIINY SoftRest Mattress
NIINY DreamSet Bedding
NIINY NURSERY
NIINY DreamSet Bedding

Everyday care made easier.

Quick, reliable diapering and everyday care essentials.

Diaper Bags Diapers Baby Wipes Rash Care Changing Mats Diaper Bins
Quilted Diaper Bag
Quilted Diaper Bag
Spacious. Stylish. For every adventure.
Premium Diapers & Wipes
Premium Diapers & Wipes
Gentle on skin. Trusted by parents.
Changing Mats & Rash Care
Changing Mats & Rash Care
Comfort, protection, peace of mind.
Modern Diaper Bins
Modern Diaper Bins
A cleaner, fresher home.

Bath, care & safety

Gentle bath time and everyday safety, made simple.

Towels & Robes Grooming Potty Training Bathtubs Baby Skincare Home Safety
Hooded Towels & Robes
Hooded Towels & Robes
Soft moments after every splash.
Grooming Essentials
Grooming Essentials
Thoughtful care for their little details.
Baby Bathtubs
Baby Bathtubs
Safe, comfortable, and made for giggles.
Baby Skincare & Home Safety
Baby Skincare & Home Safety
A safer, happier tomorrow.

Play, move & discover

Designed for development from tummy time to first steps.

Play Mats Bouncers Rockers Swings Walkers First Toys
NIINY CloudPlay Activity Mat
NIINY CloudPlay Activity Mat
A world of discovery, from day one.
NIINY NestBounce Baby Bouncer
NIINY NestBounce Baby Bouncer
Comfort that moves with them.
NIINY StepSoft Walker
NIINY StepSoft Walker
Steady steps toward big tomorrows.
NIINY FirstJoy Toy Set
NIINY FirstJoy Toy Set
Thoughtful toys for curious minds.

Soft pieces for growing days.

Everyday NIINY babywear, designed to work together.

BodysuitsSleepsuitsSetsTopsBottomsRompersNewborn Essentials
NIINY BABYWEAR
NIINY CottonCloud Bodysuits
NIINY BABYWEAR
NIINY SoftKnit Sleepsuit
NIINY BABYWEAR
NIINY FirstSteps Romper
NIINY BABYWEAR
NIINY Newborn Welcome Set

First
Moments

Soft newborn essentials for life’s sweetest beginnings.

SHOP NEWBORN →

NIINY Starter Bundles

A complete start, curated by NIINY.

NIINY STARTER BUNDLE

NIINY Newborn Welcome Box

Bodysuit, sleepsuit, swaddle, bib & a baby care essential — everything to bring baby home.

Shop the Bundle →
NIINY Newborn Welcome Box
NIINY STARTER BUNDLE

NIINY First Feeding Kit

Bottles, cleaning brush, bibs, feeding storage & sterilising accessories in one kit.

Shop the Bundle →
NIINY First Feeding Kit
Thoughtfully curated
For life’s first moments
Beautifully packaged
More
Than Just
Baby Products
Happy
Little
Beginnings
OUR PROMISE

Why NIINY?

Instead of choosing between dozens of unrelated labels, NIINY gives parents one trusted baby brand across clothing, feeding, nursery, care and travel.

One baby brand. One consistent experience.
Coordinated Colours

A consistent, beautiful palette across every category.

Consistent Packaging

Every NIINY box feels the same, right from delivery.

Clear Age Guidance

Every product is labelled for the right stage.

Designed to Work Together

Clothing, feeding, nursery and travel — made as one system.


Loved
by Parents
Little
Essentials
Big Happiness
PARENT FAVOURITES

NIINY Parent Favourites

Handpicked essentials that parents love — for happier, easier everyday moments.

NIINY CottonCloud Bodysuits
NIINY COLLECTION
NIINY CottonCloud Bodysuits
Soft, breathable & made for all-day comfort.
PKR 4,999Add to Bag
NIINY FirstSip Feeding Set
NIINY COLLECTION
NIINY FirstSip Feeding Set
Everything your little one needs for happy mealtimes.
PKR 6,999Add to Bag
NIINY MiniGo Compact Stroller
NIINY COLLECTION
NIINY MiniGo Compact Stroller
Travel light, explore more — perfect for every adventure.
PKR 52,999Add to Bag
NIINY Gentle Days Bath & Care Kit
NIINY COLLECTION
NIINY Gentle Days Bath & Care Kit
Mild, safe & gentle care for delicate skin.
PKR 8,999Add to Bag
Little
Things
Big Happiness
Happy
Parents
Happy Kids
OUR PROMISE

A Safer, Happier Tomorrow

More than products — peace of mind for every parent.

NIINY Quality Control
Every product carefully checked for safety, durability and your child’s comfort.
Secure Checkout
Your payment details are always protected.
Easy Returns
Hassle-free returns on eligible items.
Fast Delivery Across Pakistan
Reliable and timely delivery, so happiness reaches you faster.
Little
Moments
Big Happiness
Grow
Explore
Be Happy
STAY CONNECTED

Little Updates
for Big Moments

Be the first to know about new arrivals, special offers and parenting tips from NIINY.

New Arrivals
Exclusive Offers
Parenting Tips
NIINY - the baby shop

One baby brand. Everything for their first little years.

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